Extreme views grab headlines but they may not move hearts and minds.

We explore what makes this media interview so good.

How to win media coverage and influence people.

Elections are a great opportunity to score some political influence according to Brett de Hoedt, publicist with Hootville Communications.

Strong visuals attract journalists - even when the story should stand alone.

How AAP helped me get multiple hits for a friend / funeral director.

One marketing consultant’s review of the Voice to Parliament referendum’s Yes campaign.