PR tip: contact AAP for A1 results

I previously mentioned the (unpaid!) work I'm doing for my friend Kate Morgan of Tomorrow Funerals who is a funeral director on a mission to revolutionise how we farewell people.

Subsequent to the last Lowdown I had my biggest success yet - over a dozen hits courtesy of one AAP journalist.

AAP is a newsroom for hire which creates content of every variety. Media outlets of every stripe pay to publish that AAP content among their own content to broaden their own offering.

Thus every story that AAP creates is browsed by editors nationally and internationally who are looking for quick, easy content. This dynamic makes a YES from an AAP journalist very valuable indeed.

Kate was recently covered by Smart Company, The Daily Telegraph, The Australian, The Ballarat Courier, The Senior, The Adelaide Advertiser and more - all from one pitch and one interview.

None too shabby.

Some of those outlets added to and localised the original AAP article, some did not. They were all drawn to the story itself, a regional angle and a high quality photograph.

As a bonus I find AAP journalists very approachable and are pitched to less than other journalists.