Upgrade your digital communications
Is your website working hard enough for you?
Is Google recommending you to the right people at the right time?
Does your social media inspire likes or yawns?
Do your emails databases grow weekly or weakly?
It’s time time to get Digital Savvy
Digital Savvy is a one day workshop (delivered in-person across Austraia or via Zoom over several sessions) that takes a non-nerdy approach to improving your online communications.
Digital Savvy comes to the digital world with a marketing, communications and sales focus.
If prospects are assessing you via the internet - and of course they are - you are likely losing new business daily. Take this chance to get your digital act together.
Social media
So much promise, so many option - so little impact. Social media can take your message to the masses but it has to compete with a firehose of content from big brands, influencers and media outlets.
So where does social media fit into your communications mix?
Is TikTok worth pursuing? Is Twitter a cesspit best avoided and does anybody still use Facebook. (Yes!) Perhaps YouTube videos or podcasts are right for you. (Probably not.)
What works in the various platforms? Sassy memes , hot takes, earnest revelations? We’ll explore the tone to take and find the best content for you.
(Some clients can gain more from LinkedIn than other options.)
We’ll also explore paid options to boost your impact.
Website
Your website is still the foundation of your digital communications. It’s how most prospects, employees, volunteers, partners and funders will go to assess you.
It should brand you, connect to your audiences, sell your services, be intuitive to navigate, automate transactions such as booking and payments, answer questions and complaints.
It should be attractive to look at and simple to update.
Your website needs to prioritise your key audiences and meet their needs and expectations.
And if a new website is on your to-do list we can plan it for you.
Email marketing
Cheap, simple, low-tech and universally used, email marketing is the single most underated tool at your disposal.
Email works - that’s why every company you deal with uses it to stay in touch.
We’ll review your current email marketing performance.
We’ll look at how to grow and segment your database and inspire people to open up your messages.
We’ll plan the best content by modularising, serialising and repurposing your content.
We can compare your technology options such as MailChimp.
Who is this for?
Independent professionals. SMEs, campaigners, educational insitutions, nonprofits and community groups of all sizes.
If you sell education, age care or diability services - this is certainly for you.
Digital Savvy is especially suited to training people who have less digital expertise, who multitask across various marketing tasks or managers who need to extract more value from their digital communications. This is aimed at people who don’t have the luxury of hiring external agenies.
Brett is often engaged by peak bodies and networks to deliver training to a batch of their members. (This is a great way to deliver value to your members.)
Why Brett de Hoedt?
In short, he knows this stuff.
Brett has developed dozens of websites and videos for clients.
He has YouTube, TikTok and Instagram channels.
His podcast The Hardest Word won awards.
He’s active on LinkedIn.
He’s spent (sometimes effectively) thousands of his own dollars on social media marketing.
His reviews make other trainers jealous.
Thats why he’s trained hundreds of clients in how to raise their game in the digital world.
Follow-up coaching
The workshop is just the beginning. Brett follows up his Digital Savvy training with 12 months of unlimited coaching. It’s all part of the deal.
Nobody else offers this.
Coaching will mean that you have advice, review, second opinions, referrals on tap all year long.
Suddenly this workshop ROI is unbreatable.