BREAKING: New public Digital Savvy workshop. Delivered online this May.
OK communications professionals there’s still time to make 2023 your year! (At least professionally speaking.)
Our only public Digital Savvy for 2023 will give you the smarts to get much much more from your website, email marketing, search engines and social media.
This practical four-session digital marketing course has a myriad of examples to learn from. Plus the small group means that there’s lots of time to have your specific issues addresed. It’s ideal for solo operators, SMEs, nonprofits, campaigners, online business owners, and those seeking a generalist knowledge of digital marketing.
Plus, as always, there’s follow-up coaching - choose from three options.
Digital Savvy is delivered online over four, two hour sessions 10am to noon Wednesdays May 10, 17, 24 and 31.
This ain’t a tech-driven agenda, it’s all about marketing:
Websites:
The role they have in the social media age. (And why they matter!)
How to make your existing website better for your various audiences and better for you.
Creating a brief and finding the right developer.
Choosing the right CMS - content management system.
Categorising your content to create an effective sitemap to navigate website.
When do you need to create event / program specific sites?
Maximising the chances of visitors becoming customers and repeat vistors.
Reviewing your website.
Q&A
SEO:
Getting Google to recommend your site to the right people at the right time.
The basics including changes you can make today.
Description, alt and title tags. URLs, links and domains.
Keyword research.
Developing the right copy and content that will establish your authority and impress Google.
Developing a basic SEO plan for your website.
Q&A
Social media:
choosing and resisting the right platforms,
finding the right tone,
automating and serialising your content,
measuring the (alleged) impact,
evaluating social media advertising.
Q&A
Email:
Email? Still? Yes!
Technology choices
when to send,
what to send,
automated email programs
most importantly - how to build your lists.
Q&A
Also: considering the power of videos, webinars and podcasts.
The best part of this workshop is that there will be specific, low-cost, low-tech changes you can make immediately. It’s super practical.
Join from anywhere via Zoom.
Fees:
Workshop + 4 weeks follow-up coaching: $1100 inc GST
Workshop + 26 weeks follow-up coaching: $2200 inc GST
Workshop + 52 weeks of follow-up coaching: $4400 inc GST.
Fees listed are for one person. Additional participants welcome at $330 inc GST per person.
Register: