Here’s your choice: market or die.
Really? Market or die? Is it that bad? Yes. Yes it is.
Savvy marketing turns an unnecessary bottle of water into a $12 status symbol, a piece of tech into a way of life and laughing stock presidential candidates into dictators.
What could savvy marketing do for you?
Marketing is about ensuring that your brand stands for something; and that you have a point of difference and that your audiences ‘get’ you.
Savvy marketing is about knowing your audiences intimately and appealing to them via methods as diverse as advertising, media coverage, events, social media and public speaking.
But most of all, marketing is about making people do something you want them to do - buy a product, attend an event, donate to a cause. The list is endless.
So why not invest a tiny amount of money and time to help something happen?
The Marketing Savvy workshop agenda
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Marketing Fundamentals
The Golden Rules of Marketing
The Marketing Sieve
Creating a pro-marketing culture
The 4 Ds of Marketing branding.
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Your brand
Your brand needs to be deliberate, distinctive and understood by your audiences.
We’ll assess your brand values and see how well you walk your talk.
We’ll check out your competition.
Do you need a rebrand? If so, to what?
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Your audiences
The best marketers truly know their audiences.
We’ll use the Conversion Formula and the Perceptions Plotter to connect with audiences on a deeper level.
Not all audiences are created equal - you need to prioritise so we’ll discuss Customer Lifetime Value.
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Selecting your options
Marketers have too many options available to them; mainstream advertising, social media, SEO, events, media coverage, email, signage, direct mail.
So how do we decide the best mix?
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No and low cost options
More money isn’t always the answer.
There are lots of budget friendly options that draw on your supporters, ingenuity and enthusiasm.
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Your marketing plan
Let’s map out the next 12 months. What are our priorities? How will we reach our audiences?
Let’s allocate time and budgets accordingly. What marketing activities will we drop, which will we undertake and bolster?
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Digital Communications review
Everyone needs to up their online communications so we’ll review your website, social media and email marketing.
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Media relations
The most powerful tool at your disposal is media coverage.
Free and influential media coverage is highly recommended so we’ll explore your media potential, identify stories and media targets.
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Whatever you need
Brett is very flexible in what he delivers so there’s always room for your issues and plentiful Q&A.
Who is this for?
Independent professionals, SMEs, campaigners, educational institutions, nonprofits and community groups of all sizes. If you sell education, age care or diability services - this is certainly for you.
Marketing Savvy is especially suited to people who are new to marketing or want to ramp up their skillset. If you have to mutitask, this is for you. If you will never have the luxury of engaging a fulltime marketing consultant this is for you.
Brett is often engaged by peak bodies and networks to deliver training to a batch of their members. (This is a great way to deliver value to your members.)
Why Brett de Hoedt?
Brett de Hoedt of Hootville Commuications has helped over 1000 clients - typically organisations with tight budgets and limited exposure to the world of marketing.
Many of his clients have previously been able to get by with minimal marketing but now find themselves in a more competitive environment.
His energetic and practical style gains rave reviews.
Get to know him via his YouTube, TikTok and Instagram channels. He’s rather active on LinkedIn.
Follow-up coaching
The workshop is just the beginning. Brett follows up his Marketing Savvy training with 12 months of unlimited coaching. It’s all part of the deal.
Nobody else offers this.
Coaching means that you have advice, review, second opinions, referrals on tap all year long.
Just pick up the phone and pick Brett’s brain.
Suddenly this workshop ROI is unbeatable.