Upgrade your online game
This is the training you need to inspire more bookings, donations, sales, memberships and support via your digital communications.
Ask yourself:
Is your website working hard enough for you?
Is Google recommending you to the right people at the right time?
Does your social media inspire likes or yawns?
Do your email databases grow weekly or weakly?
Digital Savvy is delivered across Australia and takes a non-nerdy approach to improving your online communications.
Our agenda
Brett always tailors his agenda to your needs but here’s what you’ll typically tackle.
Social media
Social media can take your message to the masses but it has to compete with a firehose of content.
So where does social media fit into your communications mix?
Is TikTok worth pursuing? Is Twitter a cesspit best avoided and does anybody still use Facebook. (Yes! and Yes!) Perhaps YouTube videos or podcasts are right for you. (Probably not.) Maybe LinkedIn is a better fit.
What content works? We’ll explore the tone to take and find the best content for you.
We’ll also explore paid options to boost your impact.
Website
Your website is still the foundation of your digital communications because it’s how most prospects, employees, volunteers, partners and funders will assess you.
Youir site should brand you, connect to your audiences, sell your services, be intuitive to navigate, automate transactions such as bookings and payments, answer questions and complaints.
Google needs to know and understand your website so that it can refer you traffic.
Your site should be attractive to look at and simple to update. It needs to prioritise your key audiences and meet their needs and expectations.
And if a new website is on your to-do list we can help you plan it.
Email marketing
Cheap, simple, low-tech and universally used, email marketing is the single most underated tool at your disposal.
Email works - that’s why every company you deal with uses it to stay in touch.
We’ll review your current email marketing performance.
We’ll look at how to grow and segment your database and inspire people to open up your messages.
We’ll plan the best content by modularising, serialising and repurposing your content.
We can compare your technology options such as MailChimp.
Who is this for?
Independent professionals, SMEs, campaigners, educational institutions, nonprofits and community groups of all sizes.
If you sell education, age care or diability services - this is certainly for you.
Digital Savvy is especially suited to training people who have less digital expertise, who multitask across various marketing tasks or managers who need to extract more value from their digital communications. This is aimed at people who don’t have the luxury of hiring external agenies.
Brett is often engaged by peak bodies and networks to deliver training to a batch of their members. (This is a great way to deliver value to your members.)
Why Brett de Hoedt?
In short, he knows this stuff.
Brett has developed dozens of websites and videos for clients.
He has YouTube, TikTok and Instagram channels.
His podcast The Hardest Word won awards.
He’s active on LinkedIn.
He’s spent (sometimes effectively) thousands of his own dollars on social media marketing. His reviews make other trainers jealous. Thats why he’s trained hundreds of clients in how to raise their game in the digital world.
Follow-up coaching
The workshop is just the beginning. Brett follows up his Digital Savvy training with 12 months of unlimited coaching. It’s all part of the deal.
Nobody else offers this.
Coaching means that you have advice, review, second opinions, referrals on tap all year long.
Let’s talk email, SEO, websites, social media tactics, online advertising - you name it.
Just pick up the phone and pick Brett’s brain.
Suddenly this workshop ROI is unbeatable.