Copywriting is dead.

Hail the content creators!

Too much of the content we consume is bollocks – turgid, self-referential, overly long and unengaging.

If you write copy or create content – annual reports, sales pitches, social media, appeal letters, member communications, videos, websites and eNewsletter copy, speeches, audio, membership renewals, media releases, letters to editors – Content Savvy is for you.

This hyper-practical training workshop knows that the one person may create content across dozens of different formats and contexts.

Brett de Hoedt has created everything from television commercials and Sydney Morning Herald opinion pieces to game show questions, videos, award-winning podcasts and websites.

Brett has trained hundreds of people - many with little experience and even fewer resources at their disposal. The reviews are glowing.

Content Savvy is for people who create content in all its forms. It will leave you with a clearer identity, sharper insights into your audiences and higher expectations for the impact your content creates.

The Content Savvy workshop agenda

  • Fundamentals

    So what exactly is “good content” anyway?

    Matching your content to your audience.

    Securing a brief that leads to great content.

    What should the approval process look like?

  • Finding your voice

    The best content reflects the brand and personality of its source. Does yours?

    Distill your tone into a one page guide for all of your content.

    How to infuse everything you create with your personality.

  • Know thy audience

    We all have multiple audiences. The best creators leverage their intimate understanding of their audiences.

    We’ll use two tools to help you do this:

    The Conversion Formula;

    and

    The Perception Plotter.

  • Websites

    Most websites underperform in terms of the impact they make, how effectively they convey brand values and the degree to which they connect to their audiences.

    The best copywriters and creators extract maximum value from their most important digital asset.

  • Social media content

    Where do we find inspiration to create a constant flow of social media content?

    What approaches work for various platforms?

    How can we increase engagement?

    How can we serialise, automate and recycle?

  • Media releases

    Media releases and media briefings still matter.

    We’ll show you exactly how to write an effective media release or brief in the least amount of time.

    Lots of real world examples good and bad.

  • Video

    Whether it be longer form or short, YouTube or TikTok videos can make a big impact.

    When should you opt for video and what are some of the principles and habits to work towards?

  • Search engine optimisation

    If you edit or write copy for websites you need to understand the basics of search engine optimisation so Google can introduce you to all the right people.

  • AI

    How can copywriters and content creators save time and effort via AI?

    Which platforms and technologies can we use?

    Which pitfalls should we avoid?

  • Publications

    If you have the honour (burden) of writing the annual report, membership magazine or periodical we have some advice for you.

    (And our sympathy.)

  • Old fashioned copywriting advice

    Words still matter so we’ll look at:

    getting a brief that leads to the best results;

    writing in the active voice;

    sentence and paragraph length;

    the use of quotes;

    editing and copy shortening;

    plain English.

  • Planning your next 12 months

    Let’s map out the content you’ll be creating.

  • Whatever you need

    Brett is very flexible in what he delivers so there’s always room for your issues and plentiful Q&A.

Group in meeting room await digital communications training.

Who is this for?

Independent professionals, SMEs, campaigners, educational institutions, nonprofits and community groups of all sizes. If you want to create content that influences people call us today.

Content Savvy is especially suited to people who are new to content creation or find themselves with greater communications responsibilities.

Brett is often engaged by peak bodies and networks to deliver training to a batch of their members. (This is a great way to deliver value to your members.)

Why Brett de Hoedt?

Brett de Hoedt of Hootville Commuications has helped over 1000 clients - typically organisations with tight budgets and limited exposure to the world of media.

Many of his clients want to influence debate and set an agenda.

His energetic and practical training style gains rave reviews.

Get to know him via his YouTube, TikTok and Instagram channels. He’s rather active on LinkedIn.

Follow-up coaching

The workshop is just the beginning. Brett typically follows up his Content Savvy training with 12 months of unlimited coaching. It’s all part of the deal.

Nobody else offers this.

Coaching means that you have advice, review, second opinions, referrals on tap all year long.

Just pick up the phone and pick Brett’s brain.

Suddenly this workshop ROI is unbeatable.