<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://hootville.com.au/marketing-advice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-01</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-zohran-mamdani-schooled-the-political-world-on-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/e4d35ee4-868e-4231-9ece-af8b1bcbc3a9/mamdani+.jpg</image:loc>
      <image:title>Advice - How Zohran Mamdani Schooled the Political World on Social Media - Make it stand out</image:title>
      <image:caption>Zohran Mamdani excelled in his social media campaigning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/13747d81-82ba-4f4d-994f-c9126983f338/cuomo.jpg</image:loc>
      <image:title>Advice - How Zohran Mamdani Schooled the Political World on Social Media - Make it stand out</image:title>
      <image:caption>New York Mayoral candidate Andrew Cuomo wasnot a social media native</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/47talu44ond0ink8ieekkeuznrgj4t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/radical-moderates-win</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/masterlocksmithsinterview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/media-relations-musings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-11</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/a-grumpy-but-helpful-guide-to-campaigning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/c77de2d9-736a-44b7-ad20-7e2940397ef4/john+farnham+.png</image:loc>
      <image:title>Advice - A grumpy but helpful guide to campaigning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/8de5b502-a63a-4bf3-9c07-a9cefbcc4065/claudio-schwarz-uR5w1Y9-8yE-unsplash.jpg</image:loc>
      <image:title>Advice - A grumpy but helpful guide to campaigning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/get-your-campaign-on</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/pradvice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/pr-tip-contact-aap-for-a1-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/the-yes-campaign-reviewed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/a0ea7cf3-6d6f-4ad4-8e5f-d387b2a49aa6/yes+no+2.jpg</image:loc>
      <image:title>Advice - The Yes campaign: a grumpy critique - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b5704b09-5baf-4853-bb6c-1cfe709229d2/nick-monica-FSQhX5lrkIg-unsplash.jpg</image:loc>
      <image:title>Advice - The Yes campaign: a grumpy critique - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b93eee57-574b-409d-84f6-b35202992236/voice+linda.jpg</image:loc>
      <image:title>Advice - The Yes campaign: a grumpy critique - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f466ae07-c98a-4510-a3e1-a07dd3466576/corporates+yes.png</image:loc>
      <image:title>Advice - The Yes campaign: a grumpy critique - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/187a5661-a94f-4716-96ad-05f213bbb669/amy-shamblen-qdPnQuGeuwU-unsplash.jpg</image:loc>
      <image:title>Advice - The Yes campaign: a grumpy critique - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-to-beat-apple-a-pr-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/e7e7013f-f69b-48b2-9bc9-7a4031e62464/fed+brett+launch.JPG</image:loc>
      <image:title>Advice - How to beat Apple. A PR case study. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/is-al-gore-in-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653795890126-HMAKWASTVXVGYSGFNKDZ/wheeler-centre.jpg</image:loc>
      <image:title>Advice - Lessons from seeing Al Gore speak. - Brett was rewarded for his contribution to the 2014 Al Gore’s Climate Reality Training Corps with a seat at a below-the-radar gig by the former US Vice President last Sunday afternoon.</image:title>
      <image:caption>Along with 150 or so rain-streaked true believers Brett sat and listened to a man who is no stranger to the stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653795981255-QCAUWWUIPADQCIY3Z1PY/sisy.jpg</image:loc>
      <image:title>Advice - Lessons from seeing Al Gore speak. - Broad references impress an audience and connect with different people within that audience. Mr Gore was educated at Harvard. Perhaps that’s why he made comfortable reference to Sisyphus, the old Testament, philosophers, political pundits, his own books, recent articles on the Guardian’s website and his own interactions with people around the globe.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653796033191-OICFRTJ8IZ3S6RL3LROI/al-gore-2.jpg</image:loc>
      <image:title>Advice - Lessons from seeing Al Gore speak. - Be visible. Though he stood behind the lectern this was only due to a handheld microphone not working(!) He clearly would have preferred to have stood less formally centre stage for this small-scale, intimate and informal occasion. If you want to connect to your audiences don’t hide yourself like a bank teller.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653796091187-IK55GTOQROHIKJZWRZK6/Speak_Savvy_3D_Cover_big.png</image:loc>
      <image:title>Advice - Lessons from seeing Al Gore speak. - Here are some other ways to be a better speaker.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/learning-by-making-video</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653793478215-2NHGF8UGFNUWVXH3EVMB/marriot-abmassadors.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - Introduce your people via video</image:title>
      <image:caption>So much of your business success hinges on whether people think your individual people are great at what they do. You need to convince people of their skills, authenticity, and passion. You could do this with words and a headshot or you could do this with video. Which do you think will be more effective?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653793670262-EPA8C6XQ2TAXLF7CT1GI/fob-watch.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - Less is more.</image:title>
      <image:caption>People claim to know that attention spans are short and getting shorter. Then of course the very same people make a video and find that they have much to say in such interesting ways that the viewer should be happy to block off five minutes. This is deluded. Sixty seconds is a long time online so anything more than two minutes duration is likely to outstay its welcome. Looking back at some of the videos we shot for ourselves in January – some of which are 90 seconds long – we realised that we could have shaved some excess time but didn’t. Bugger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653793789832-RTCOCB882KWIBWDAFE9R/video-put-thyself-in-the-story-300x170.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - Opening credits An opening credit or graphic adds professionalism to your videos and explains what people should expect. Be sure to keep them very brief as people’s patience can wear thin, particularly if they’ve already seen two or three of your videos in the preceding minutes.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653793984060-A4E90LMHBST9LRGK7GVI/cue-card.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - Have a script Most people prefer to work with a script. We intuitively don’t like scripts as they turn normal people into actors, causing them to be more concerned with remembering their lines instead of saying what they actually mean in an authentic way.</image:title>
      <image:caption>Some spokespeople prefer to work without a script. This is more fun but causes two problems:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653794248797-T1VNQRO6O9J23LH8SBWO/james.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - The production is just the beginning</image:title>
      <image:caption>So you’ve created your video masterpieces – now the hard work begins. If your intention is to rack up millions of hits you will have to do your darndest to promote them. YouTube is a very big place and it’s unlikely that your videos will be found by strangers. Just as you should optimise your website so that it is found via Google you need to optimise your YouTube videos so that they are found by people searching YouTube. Babyfaced James Wedmore teaches a lot about this and all things video related.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653794436086-6JSM19PM4HRZT5Z6J9FG/thumbnail-vids.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - Make it stand out</image:title>
      <image:caption>A trio of thumbnail images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653794521811-EP9HTGD3W69M7MLRT370/maureen.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - Got a conference? Want bookings? Shoot video. Every event organiser wants more people at next year’s event than they got this year. Testimonials help. They are five times more powerful if delivered via video. Set up a camera and encourage people (with chocolate) to proclaim the magnificence of your event. This will make promoting next year’s conference much easier.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653794587484-0O123F3Y2GOQX7FKS5RC/hootville-youtube-thumbnails-12-300x170.jpg</image:loc>
      <image:title>Advice - Learning by (making) video - Want to watch some?</image:title>
      <image:caption>Go here and watch. Want to make some? Call Brett 0414 713 802.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/media-training-tip-218-is-all-about-examples</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653792840755-EWTM1K795S56XTQ6Z8J7/Speak_Savvy_3D_Cover_big.png</image:loc>
      <image:title>Advice - Media training tip #218 is all about examples - If you want to be a better speaker download our free eBook Speak Savvy.</image:title>
      <image:caption>It’s full of practical tips to make you more effective in front of people or journalists.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/books-for-marketers-freakonomics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653792218686-Z04O17CK16V9OD9TKTW2/freakonomics.jpg</image:loc>
      <image:title>Advice - Books for marketers: a quick review of Freakonomics - Brett believes that Freakonomics should be mandatory reading for marketers. Sadly 98% of marketers, communicators, promoters and persuaders have failed to crack open a copy of Freakonomics, SuperFreakonomics or the latest in the series: Think Like A Freak.</image:title>
      <image:caption>Many haven’t even heard of the series which has sold in the millions, inspired a global community and placed authors New York Times journalist Stephen J. Dubner and University of Chicago professor of economics Steven D. Levitt as the popularisers of behavioural economics which studies why we really make the decisions we make. It deals with the meta factors behind the way we behave, spend, eat and use our time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653792378084-SRUB9R11L44M150FT1ET/freak-3.jpg</image:loc>
      <image:title>Advice - Books for marketers: a quick review of Freakonomics - Levitt and Dubner crunch data in an allegedly value-free exploration of these and other challenging scenarios. This is pop economics. Who else would analyse hundreds of sumo wrestling bouts to uncover endemic corruption? The writing is distinctly funny and free-flowing, without pretension or jargon. Bonus: this book will make you smarter.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653792439726-R2USGXZZOMC5XRVPGTKJ/freak-2.jpg</image:loc>
      <image:title>Advice - Books for marketers: a quick review of Freakonomics - The books’ references are broad – everything from the Bible and David Lee Roth to stomach ulcers and Churchill. Competitive hot dog eating features prominently. Gripe: the third book in the series: Think Like a Freak reads like a bit of a moneymaker but is still worth a look if you enjoy Freakonomics parts one and two. For the truly devoted there is also a podcast.</image:title>
      <image:caption>The authors are smart but happily not politically correct. In a society where so many social problems stubbornly persist despite the billions of dollars thrown at them we should cast aside political correctness and progressive orthodoxies to discover what really works. We need to “think like freaks”. After all, the bad guys already do. Freakonomics website Freakonomics podcast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653792522606-XOX6F2NHG6FMB6FVWQYG/talk-like-ted.jpg</image:loc>
      <image:title>Advice - Books for marketers: a quick review of Freakonomics - Make it stand out</image:title>
      <image:caption>Check out our review of Talk Like TED.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/review-talk-like-ted</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653791131337-ZUW2BEP3YJL5PF7OG3S9/talk-like-ted.jpg</image:loc>
      <image:title>Advice - Books for marketers: Talk like TED - There is something a little irksome about Carmine Gallo’s book Talk Like TED. Perhaps it’s the shamelessness of writing a book that is entirely dependent on the efforts of others, perhaps it’s the blind faith the author has in the TED talk formula or the repeated plugs for his own speaker coaching skills.</image:title>
      <image:caption>Still, if you want to improve your speaking or are fascinated by the globocult that is Technology, Entertainment, Design (TED) this book is for you. TED talks have redefined what Westerners expect of public speakers. We want work-perfect presenters who win our hearts with personal stories, wow us with slick visuals and walk the stage looking good every step of the way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653791228572-8LQZWWJDFUMJKRNTSJVZ/ted-talks.jpg</image:loc>
      <image:title>Advice - Books for marketers: Talk like TED - Gallo knows the formula inside and out. This comes from watching every TED talk, timing it, transcribing it, breaking it down into its constituent parts and interviewing many of the (less famous) speakers. He has even plotted their hand movements.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653791309754-MSSH5BY24C9ZZUCSS47V/steve-jobs.jpg</image:loc>
      <image:title>Advice - Books for marketers: Talk like TED - Gallo Carmine has history – his previous work was: The Presentation Secrets of Steve Jobs. Clearly he too has a formula, knows when he’s on a good thing and sticks to it.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653791504277-QMML90IVIVR78HDB3SPQ/Speak_Savvy_3D_Cover_big.png</image:loc>
      <image:title>Advice - Books for marketers: Talk like TED - Still, if you want to improve your public speaking Talk Like TED is a worthwhile read that will give you food for thought and some specific ways to lift your game. To Gallo’s credit there are dozens of pages of notes footnotes. Or maybe that was the intern.</image:title>
      <image:caption>Why not book our new Present Savvy workshop for the TEDwannabees in your life? You can also do worse than download our free e-book speak savvy which is free, short, practical, and yours within minutes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653791560182-FX58BC61IMQ3UXVTAND0/freakonomics.jpg</image:loc>
      <image:title>Advice - Books for marketers: Talk like TED - Make it stand out</image:title>
      <image:caption>Read it. Think it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/behold-the-public-speaking-pyramid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653789852680-6P5KDVVLK4QXPDZ6F2MR/Speak_Savvy_3D_Cover_big.png</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - There’s a lot of public speaking advice out there (our new free eBook Speak Savvy for instance) and no wonder – many people loathe the thought of even a quick presentation to workmates. A keynote presentation to 1000 peers is enough to render many mute and let’s not even mention speaking to media.</image:title>
      <image:caption>That’s a shame because presenters who are engaging, confident and knowledgeable are seen as smarter, better leaders and are more likely to get their way compared to people of equal experience and IQ who cannot command attention. That’s showbiz.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653789927919-KG08H1JSJTGZ3YT2XHYB/Infographic_Orange-1.png</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - The good news is that being a strong speaker is all based on knowledge. Many speakers and speaker trainers tacitly believe that it’s possible to compensate for a lack of real knowledge and specific experience with some YouTube videos, a loud voice and a silly ice-breaking activity. It isn’t.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653789996259-M4R0383AHFG7GR1QJ4KZ/eb-kilroy.jpg</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - The speaker was Debbie Kilroy and she spoke from the heart from her own personal experience about a topic that held 1000 people enthralled – women in prison.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653790125340-VO8GL0QKN9K2MJBM688W/elephant-baggy.jpg</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - Your knowledge needs to be brought to life. It must be transferred; given colour and be made comprehensible. Great public speakers liberally pepper their stagetime with examples and stories which are selected to be both representative, memorable and moving.</image:title>
      <image:caption>Of all the content you deliver on stage, your stories and examples are most likely to stay with audiences after the show. They demonstrate your expertise. Good speakers take time to find examples that audiences find relatable. Note – the stories don’t have to be about you. They needn’t be long – they might be more a personal reflection or reminiscence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653790224053-FQX04ZQYSHENS0UIPE7Q/spaghetti-structure.jpg</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - Speakers and presenters have a message to get across. Otherwise why even bother? To get your message across you MUST engage the audience. Many public speakers are too meek to take control. Get over this self-imposed limitation. It can be as simple as a quick audience poll or as extravagant as having 1000 people form teams to build constructions out of pasta. (Dried not fresh.)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653790342669-LNABOGIN72SGX7L4IQPN/powerpoint.jpg</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - The use and abuse of PowerPoint is an old chestnut but like the weather everyone complains but nobody does anything about it. If you use it (and you do have a choice) use it lightly to illuminate, clarify and entertain. We have plenty of tips in our free PDF eBook: Speak Savvy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653790479650-NTII6NVJPW4LQYVELVNS/al-gore-on-stage.jpg</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - I have seen (endured) speakers who come with sherpas laden with paraphrenalia. Home videos, props, role plays, songs and dances.</image:title>
      <image:caption>This is a trait of the non-expert who covers a lack of real experiences and smarts under an icing of showbiz. I am all for showbiz – but as the dessert, not the main course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653790571859-NJGKG68KBM4OSRUTXI0J/Speak_Savvy_3D_Cover_big.png</image:loc>
      <image:title>Advice - Behold the public speaking pyramid - If that’s given you food for thought download the free PDF eBook Speak Savvy.</image:title>
      <image:caption>It’s full of ways to be a great presenter on stages small or large. And find out what two of our training workshops can do for you. Interview  Savvy is for those wanting to bask in the media spotight. Presentation Savvy makes you a savvier presenter to audiences big or small, clients and stakeholders. – Brett de Hoedt, Mayor of Hootville.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/powerpoint-advice-90-seconds-to-happier-audiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653715912021-LUCYRM806Q03DSX6HZOH/Infographic_Orange-1.png</image:loc>
      <image:title>Advice - Powerpoint advice. 90 seconds to happier audiences - And if you really want to be a knockout public speaker read this blog post where you can also download our free eBook: Speak Savvy.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/jim-carrey-golden-globe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653715459566-6AWNDNBRT3SN3ENRQ6WA/jim-carrey.jpg</image:loc>
      <image:title>Advice - Lessons from Jim Carrey’s 90-second Golden Globe Speech - Mathematically speaking, giving a short, sharp speech, such as an introduction, should be much easier than giving a whole speech. But it isn’t. Actor, comedian Jim Carrey nailed his 90 seconds in the spotlight at this week’s Golden Globe awards.</image:title>
      <image:caption>Critics described it as his best work in years. There are lessons for anyone who presents. The video is below but first, here’s why  it’s so damn good:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-to-develop-a-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653715674142-V13NZ0DPOT1IEBRR61GG/web-dev-hell.jpg</image:loc>
      <image:title>Advice - Website Developing Advice</image:title>
      <image:caption>“Honestly,” some may ask. “There are a million websites. How tough could developing a site be?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653710258286-3WD11T56WOS2RY1VHBEH/sextuplets.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Thus, in our longest ever blog post we present to you our advice on how to make your website development (relatively) painless and result in a site worth visiting.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653710854494-ZEIMF9CNKE2TPL1Y9F9R/HVC-6.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Make it stand out</image:title>
      <image:caption>Our</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653711071647-012CY11G578LYPT5S5A2/HVC-3.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Make it stand out</image:title>
      <image:caption>six</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653710920389-KKK4NRHH0VDB8PVVL4YF/HVC-5.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Make it stand out</image:title>
      <image:caption>suite</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653711126083-85Y4WNP1JATS5RL2U4FJ/HVC-4.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Make it stand out</image:title>
      <image:caption>sensational</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653710960398-4QA0IJ5RWDKQVIN84A9N/HVC-2.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Make it stand out</image:title>
      <image:caption>of</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653711160764-X3MZOMNN8Z7OYZMIMMEO/HVC-1.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Make it stand out</image:title>
      <image:caption>sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653711283222-0LAQJMAZHVJFZNJ76L9B/puppies.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Pictures tell 1000 words: we are highly visual animals and only becoming more visually-orientated in this online world. What we are trying to say is your website has to look hot. Taylor Swift hot. One Direction hot. Dame Helen Mirren hot. George Clooney hot. Puppies playing with kittens hot.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653711366338-3ZXXMOELEH2YEDWX1NKZ/parole-hearing.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - How long have you been developing websites? Call us ageist but don’t hire someone without real experience in developing websites and managing projects. Your nephew is NOT the right person for this job. Nor your niece.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653711482538-327EMMHEBZDF409BD04P/wordpress-logo.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - WordPress is so sophisticated it is actually simple to use. We regularly meet nonprofits that use antiquated, second-rate CMSs which makes simple updates so frustrating and time-consuming that they rarely bother.</image:title>
      <image:caption>Warning: if your prospective developer says that they have their own special content management system that they and they alone have developed, pack up your possessions and back out of the room slowly. That is a deal breaker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653789140999-EM6XCHE2K410CI72F6M5/seo-release.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - How will you ensure that we get good search engine results? Ultimately search engine optimisation (SEO) is your responsibility but there are many things a developer can do to create a strong foundation for great Google results.</image:title>
      <image:caption>This might be beyond developer’s skills or interest. It will certainly add to the time they will need to devote to your site so don’t be surprised to be presented with this is an optional extra.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653711680610-L3WYZTJ1JCGESZZ4YJJD/web-sexw-2.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Do you provide the graphic design for websites? While you may have to supply some key aspects of your website’s aesthetic such as logos and colours, it is desirable that the developer work with a graphic designer with whom they have worked before. This makes the process smoother.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653713873368-YINUK1REACUTOALSJM9H/annecto-sitemap.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Can you help us develop the sitemap? A sitemap maps how your content / information will be categorised. It’s crucial if you want your site to be logical and predictable to visitors. Some developers are very passive and work with the sitemap provided by the client. This is unlikely to be the best possible sitemap.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653713951582-N6MAPHHY0FJCTRTX6C37/sieve.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Do you provide training so we can update our own website? A good developer should be able to provide training for your people so that you can take over the day-to-day running of your site. We go to great lengths to avoid creating dependency with our clients which is another reason we use WordPress. It is so simple clients are able to make 92% of the updates themselves and choose between us and 100,000 WordPress-savvy developers for the remaining 8%. Once again, if your developer tries to lock you in to working with them for the rest of time fake a severe illness, change your name and leave town.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653714044316-V5KJ69BIK4N3XBV3OAB2/glacier.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Hurry up: nonprofits are notoriously slow at making decisions. They are collaborative by nature and very risk averse. Creating a website is the culmination of hundreds of decisions big and small.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653714092795-OLYJP80YNP84RDT80FCI/givenow.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Do your own research on third-party applications and providers: this is a little technical but consider this: let’s say you drive a Honda. How nice for you. If you stop to think about it you understand that while Honda might make the panels for your car, the engine, the steering and the transmission it probably doesn’t manufacture the radio, the windscreen wipers, the tires and other lesser components that add up to your Honda.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653714207176-1B3DRLTQK3HYTBQZ3A1T/moss-garden.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - After launch: a new website is a bit like a well tended garden. For a while you can sit back and enjoy the view but if you don’t maintain it your oasis soon becomes a jungle. You might need to do some simple tasks such as raking leaves and watering plants but eventually you will need to prune and replant. Here endeth the metaphor.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653714300514-AKUF34S9EWT44TJBDU2P/HVC-4.jpg</image:loc>
      <image:title>Advice - Website Developing Advice - Get the skills you need to make the online world your own at our Online Savvy workshop.</image:title>
      <image:caption>And please – share this post with others if their website act needs improving.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/ceo-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653709716981-00CY927MXBASBVK990ZX/5958357879_db244c62cf_z.jpg</image:loc>
      <image:title>Advice - Hey CEO, is your website incontinent? - An incontinent website is one that leaks. The chief concern of online marketers is whether their website leaks money but websites can leak all manner of other things: bookings, support, donations, job applications, media coverage, membership renewals, corporate partnerships.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653709165337-I2RDWMPDKXLFBSLIHKKU/tindr.jpg</image:loc>
      <image:title>Advice - Hey CEO, is your website incontinent? - Let’s say you employed a receptionist. Let’s say that that receptionist let phone calls go unanswered, greeted incomers with indifference, pointed people in the wrong direction and displayed no passion about your organisation. She’s a leak.</image:title>
      <image:caption>Let’s say you employed a lead salesperson (left). Let’s say that your lead salesperson held no knowledge of your products, knew nothing of how your product bested the opposition product and regularly wandered off in the middle of a transaction to check his Tindr account. He’s a leak.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653709237557-CYQ0YI9S8OJA7V9T8RVT/nursing-home.jpg</image:loc>
      <image:title>Advice - Hey CEO, is your website incontinent? - Yet few of the websites featured well produced videos of the facilities, the staff or happy residents. It was possible for browsers – likely to be highly motivated and hungry for advice – to come to a website and be seduced by nothing more than a still image and some plain text.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653709308103-262F8EMNJ5CAG0KESI43/rto-leaking.jpg</image:loc>
      <image:title>Advice - Hey CEO, is your website incontinent? - We recently looked at the course information page of an RTO (left). Entire diploma courses were described with 50 or so words of text with no information about course structure, costs or future career options. We ‘met’ none of the lecturers or current students. We did not see the facilities or get a sense of the philosophy of the institution.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653709677671-1YK5C9649WQ5CVR5OKUZ/bucket.jpg</image:loc>
      <image:title>Advice - Hey CEO, is your website incontinent? - There are dozens of other ways your website is leaking. Whether it be potential email subscribers, media coverage, renewals, donors, volunteers or staff every leak is costly and makes your job more difficult. The right communications person recognises this and is willing to call a halt to proceedings and ask the question: “Are we doing enough to turn browsers into buyers or are we leaking?” That question applies no matter what you’re selling.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653709500888-ZGNJECYAAT0NGYDI8IZD/vol-form.jpg</image:loc>
      <image:title>Advice - Hey CEO, is your website incontinent? - People who were inspired to donate their time to the organisation after office hours were told on the website to call the next day. Gareth suspected that many good intentions failed to rise with the sun the next day so he created a simple web form allowing people to express their interest when they felt the inspiration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653709623196-8CBPZBM4TPEA6ODDEDBZ/HVC0051-04.jpg</image:loc>
      <image:title>Advice - Hey CEO, is your website incontinent? - To dramatically improve your online communications book a place at Hootville’s online savvy workshop book your own anywhere anytime. Every day you don’t is another lost opportunity.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/pr-training-tip</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653708255584-XIY9NH7SWKPUD212RP0K/japanese-niche-magazine.jpg</image:loc>
      <image:title>Advice - PR Pros Should Explain Their Media Diet - Professionally speaking, some of us have pledged to gain more media hits this year. One way to a healthier media profile is to broaden one’s media consumption.</image:title>
      <image:caption>This bizarre magazine on the left- focussing on the lifestyles of Japanese construction workers – got us thinking about the many off-Broadway media opportunities that exist for publicists. Brett will train dozens of publicists this year and he’ll ask most of them for their media consumption habits. Some folk don’t wander beyond beyond commercial TV and FM radio – the media versions of empty-calories. Oh dear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653708357525-OOA2R0ZJJV9LILXNKKLM/in-the-black.jpg</image:loc>
      <image:title>Advice - PR Pros Should Explain Their Media Diet - Do you pitch to / consider trade publications? Some of these babies – such as Australian Human Resource Institute’s HR Monthly or the CPA’s In The Black are HUGE within their industry and might be the way into the hearts and minds of the right people. Is reaching any particular profession important to you? Every major profession has a dominant publication or website.</image:title>
      <image:caption>Free glossies: Every major city has a number of free glossy weekly magazines usually servicing more socially upward locations. They revolve around real estate but there’s editorial too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653708735533-HZ3OMSGTO3P2SCNFO9SL/HVC0051-05.jpg</image:loc>
      <image:title>Advice - PR Pros Should Explain Their Media Diet - If this little blog post helped you be a better publicist imagine what a magical day together could do.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/want-media-coverage-think-visually</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653707562304-MD00JYJGZ33UDU6VW3C4/graham-tac.jpg</image:loc>
      <image:title>Advice - Want media coverage? Think visually. - This bizarre form on the left, a creation by Australian artist Paula Piccinini at the behest of Victoria’s Transport Accident Commission reminded us once again of the power of strong visuals when seeking media coverage.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653707510742-BHNIUYDHW1JO4YC213P1/headspace-dome.jpg</image:loc>
      <image:title>Advice - Want media coverage? Think visually. - Headspace – another organisation with more resources than most – recently gained mainstream media hits when it erected this pod on the streets of Melbourne which aimed to help tackle the stigma around mental illness for young people.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653707290900-PPCPLQOOR14HBYCE14KA/way-out.jpg</image:loc>
      <image:title>Advice - Want media coverage? Think visually. - Hootville was proudly supporting the Way Out Rural Youth Group some years back. Way Out – a same-sex attracted support group – was taking the Christian Brethren to court after the Brethren refused to allow them to rent its commercial campground for a weekend retreat.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653707196678-2ETAXRZZ525LQ96ST90A/cctv.jpg</image:loc>
      <image:title>Advice - Want media coverage? Think visually. - Someone had the bright idea of supplying amateur video that members of the group had shot at the retreat held the previous year.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653707039592-UZCA7HW52JYAF7YMS4I0/rch.jpg</image:loc>
      <image:title>Advice - Want media coverage? Think visually. - Gathering en masse is the staff at the Royal children’s Hospital in Melbourne did in this photo opportunity.</image:title>
      <image:caption>Wearing something unusual particularly en masse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653707092298-RDELKDIEQ3QA1XW1VJ8Q/trump-arrival-plane.jpg</image:loc>
      <image:title>Advice - Want media coverage? Think visually. - Making a big entrance Trump-style</image:title>
      <image:caption>Creating and supplying infographics or animations as is the case for so many medical and scientific stories. Going nude. (You know you want to.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/are-media-releases-still-relevant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653704744332-3CG9G5NPVNCDMXYXEXYI/speech.jpg</image:loc>
      <image:title>Advice - Are media releases still relevant? - Your superiors like media releases because it gives them the opportunity to correct something. This is old school. The amount of time devoted to writing, then perfecting a media release is a wicked waste of time that could be spent on packaging a better story, finding more prospective media targets and working the phones.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653704629288-RPC3FWYHU86RL9REJT2P/steph-tweet1.jpg</image:loc>
      <image:title>Advice - Are media releases still relevant? - Other alternatives to the media release: Twitter. Along with politicians, journalists are the most passionate users of Twitter.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653704588901-908EKY3DUEZT6KH57X1I/property-release.jpg</image:loc>
      <image:title>Advice - Are media releases still relevant? - This example from the Property Council of Australia is straight to the point. When we wrote a release for a well-known Victorian charity facing financial ruin our headline was:</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/what-do-journalists-want</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653703094770-29BR1CPI2B2NKYWKW19N/sad-clown.jpg</image:loc>
      <image:title>Advice - What do journalists want? - “But the media only wants bad news stories.”</image:title>
      <image:caption>No matter what some people will tell you; good news stories do get coverage, so too do bad news stories, sad news stories, complicated news ones. There is lots of space to fill with issues of every persuasion. Go get yours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653703190619-Y2NV1CZWX4VI0MRYKVEZ/TAC-GRAHAM.jpg</image:loc>
      <image:title>Advice - What do journalists want? - VISUAL: weak stories (and downright non-stories) can be run simply due to strong visuals. Go to great lengths to create compelling visuals. You have yourself a story as .</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653703291872-V9TS4HPH5A5LC6EEK9MX/youth-proj-2.jpg</image:loc>
      <image:title>Advice - What do journalists want? - ACCESS: to case studies and real life examples via you. This is vital. They also love access to visiting overseas experts. You are the insider, help them in. Let them tour your facility, meet your client, review your data.</image:title>
      <image:caption>PREDICTABILITY: journalists rarely make calls to find out what an organisation thinks about an issue. Media wants to know what you think about issues before they arise. Do you have your opinions / demands / plans listed on your website?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653703417228-XAWOJXD5FOZJ23REM58P/smith.jpg</image:loc>
      <image:title>Advice - What do journalists want? - FINALLY: Don’t think that your story isn’t newsworthy. Look at the bollocks they will print! A LOCAL ANGLE works a treat.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/too-little-too-late-too-lame</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702762499-7QL7URY81KEB5YZGUWJM/covid-19.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702735945-PZ9K6NBSPNDLJV58K2XB/telescope.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - See it coming. When I ask clients to imagine a crisis most of the suggestions are bolts from the blue – fires, injuries, takeovers, viruses, resignations. Unexpected, unwelcome, unavoidable. and undeserved situations.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702711943-IJAXGQD8OUL02BC3VQXG/scomo.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>We didn’t need to be calmed. We needed to be slapped to attention. Weeks were lost.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702654578-A1PYRTA4J3OQP86I7OX8/covid-ad.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>Too little, too lame, too late.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702682937-B0TUCKDY7M1WZ50FHWSU/covid-panic-buying.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>It’s only natural – and occurred around the globe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702435843-TK2LM34Q0Q72JAU48MRC/covid-arrival.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702410808-P5XJBK2LICI8CLV3QFR0/greyhnd2.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - The origin of your crisis may have nothing to do with you. Crises may be inspired by a media investigation, community group or academic study. For example the greyhound industry – not a favourite of Hootville’s – was shaken to its foundations with the release of undercover reporting by Animals Australia which then worked with ABC-TV’s 4 Corners to create a national furore. Overnight the industry went from being the recipient of millions of taxpayer dollars to a national disgrace.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653701688997-Y6H0EQ2ZP0JW2VMZ3OZA/twitter-thumb.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Social media: it is now fair game to hold entire organisations accountable to the social media rants of one staff member about issues that do not pertain to the mission of your organisation. Even if that rant was made in private time.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653701763246-QO5BEJ16TEYEJAJS05HX/brettabc24.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Have a single, trained spokesperson. This may not be the boss. It should be someone across the issues, with real authority who can communicate to the media effectively.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653701864050-VEUA59KSQ4NZ75YAD8LB/covid-trump.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653701966212-FKCX6GKFTR4QDWR92LKW/fels.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Fundamentally unethical franchise 7-Eleven attempted to demonstrate their willingness to take action by appointing Prof Alan Fels to an independent committee to redress their systematic and long-term underpayment of workers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702038968-QB01SZ2Z6CHTC0PHP9QD/peter-dutton.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>The Queensland ex-cop hard man who failed to stop a Princess.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653702322342-NLGCYR00DDMFY41SDK0G/stonnington.jpg</image:loc>
      <image:title>Advice - Too Little, Too Late, Too Lame - Make it stand out</image:title>
      <image:caption>The virus is spreading.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/personal-branding-a-practical-behaviour-based-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653650314048-PWMXDC4Y5IXO2CHCFU5A/karl.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - The phrase personal branding sends shivers down the spines of many fine people. I can’t say I blame them. The world of personal branding is surely the domain of motivational speakers, real estate spruikers and the crass corporate soulless types who seem to be sharp of suit and hard of heart.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653650263311-218J57LYNET3SQ3FK3MI/trump-video.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - How you are perceived by the people with which you deal will decide the opportunities you are offered, the degree to which you can persuade others to your way of thinking and go a long way to deciding your career trajectory.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653647903481-865SYSC6CA0SZJAVH10J/shy-ted.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Just ask TED talker Susan Cain who explores the life of the introverted and the benefits that introversion may bring the world. Her TED talk has been viewed millions of times and she has exposed her sensitive self to the world, all while remaining an introvert.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653648039930-VANABMWR8O1ZFYIFUT09/flow-chart-ceo.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Make it your business to know your business</image:title>
      <image:caption>There is no excuse to not know the people across your team, your floor, your building and your organisation. Discover how teams and individuals fit into the masterplan. (Assuming that there is one.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653650229112-9DTEN5KGT2JKX89A0HTS/linkedin-suits.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - This LinkedIn post created an enormous number of comments. Sadly most of the comments are politically correct. Here’s the gist: a business owner expects staff to be professionally attired at all times. The boss believes that his staff never know when they might bump into a prospective customer so they should be dressed in shirt and tie, ready to impress, even when flying.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653650184577-9RQ3L6PXBEJZTB2MMVKR/waleed.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - That said, there are people of every persuasion who have successfully created a brand for themselves that serves them well. Sometimes they have been helped by their demography at other times hindered but my point remains: don’t let any of that stop you. And don’t use any of that as an excuse not to set forth.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653650152341-XPHTFU1UVHUCI330VCQZ/meeting.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Meetings matter</image:title>
      <image:caption>Bad news! You will spend an extraordinary amount of your time on Earth in meetings whether they be around a board table, standing in a corridor or via Skype.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653650041035-QRO4CP3XLOGE9ESLVA2W/Gursky-consumer.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - This photograph by Andreas Gursky is an expensive piece of art photography highlighting the banality of consumer culture. I use it as a way to represent the crowded marketplace in which you find yourself.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653649989815-9AI4CJTAI7N2RH4FT9J6/Squiggle-listens-to-the-wireless.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Find a mentor, many mentors</image:title>
      <image:caption>There is an overwhelming correlation between people who achieve great things and people who are willing to ask for help. High achievers don’t stop seeking mentors, even as they themselves are sought by others for advice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653649961249-ABP74V4CDKOIUTF7UO5F/linkied-profile-300x298.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Social media</image:title>
      <image:caption>Online: I spoke to a room full of recruiters recently. Each and every individual confessed to researching candidate’s online behaviour. Most simply Googled and entered names into social media platforms but some went further. If you wish to establish a strong and credible personal brand your social media and online habits will have to be aligned with the way you wish to be seen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653649927604-JC6H1381IQ7E8IXLSHWO/marshall.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Marshall Goldsmith the thought leader on leadership recently told me (and several hundred other conference attendees) that he has learnt at least one thing from his decades of coaching top CEOs around the globe: people rarely improve without structure.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653649728460-0L51BF4V8NO85K7YN1XZ/oursay.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Those of you wanting to build your profile should find every opportunity to publicly present.</image:title>
      <image:caption>Strong presentation skills go a very long way to marking you as a smart, significant person. Happily these skills can be learnt. A great presentation casts you as an authority. Even for introverts, the basics of public speaking can be learnt, rehearsed and refined. I can help via my workshops or free eBooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653649889864-75NZZKFH7MI3G4LWUV9W/on-screen.jpg</image:loc>
      <image:title>Advice - Personal branding: A practical, behaviour-based guide - Brett de Hoedt is a hell of a speaker. He recently delivered a 90m session on personal branding to the Loddon Murray Community Leadership Program. Here’s the feedback.</image:title>
      <image:caption>To have Brett deliver a challenging, memorable, practical presentation on personal branding call him today on 0414 713 802.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/futureofworkpublicspeakingtraining</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653646487966-X7D84OL4HD9VQ8ZCDJIW/future-of-work.jpg</image:loc>
      <image:title>Advice - Hi. I’m Troy and I’m a Bisexual - Over the last six weeks or so Brett has been working with three speakers – Varina Paisley, Sylvia Roux and Bamini KPD Balakrishnan- who yesterday shared a session at the Future of Work event at Melbourne’s Federation Square. Each is an emerging leader in their field, with experience in more formal and academic presentations though mainstream conference presentations on this scale were newer to them.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653646592091-SX9P9RE3VE70TDC69W5E/andre.jpg</image:loc>
      <image:title>Advice - Hi. I’m Troy and I’m a Bisexual - Listen to Andre: You will find few sporting references in the Hootville canon. Andre Agassi is an exception. His advice – to train at an intensity as close as possible to the intensity required on match day – is valuable. It is easy to get comfortable with rehearsing at a low energy level and stopping for any mistake or interruption. Get used to delivering your presentation at 100%. Get used to recovering from a memory lapse and delivering your presentation in your fancy clothes as opposed to your pyjamas. Get used to pausing to allow your audience some white space and speaking at a volume and pace different to those you use every day. By the way Agassi’s autobiography Open is one hell of a good read.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653646704114-P803ZVPAIF49DZS5JMRP/blank-notebook.jpg</image:loc>
      <image:title>Advice - Hi. I’m Troy and I’m a Bisexual - Working without a script is tough: all three speakers chose to work without any notes whatsoever. This was not on Brett’s insistence. While being note-free is the gold standard, working without so much as an index card in one’s hand does force speakers to devote a lot of energy into simply remembering their script. It is totally acceptable at any level of presentation to have notes. No audience will hold this against you, though reading a speech word for word is utterly unacceptable. Of course visual presentations can act as a jog to your memory, inspiring you to recite a passage of your presentation confidently but not word-perfectly.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653646905272-J899N75GVLZQWVSXS0BD/sinatra-come.jpg</image:loc>
      <image:title>Advice - Hi. I’m Troy and I’m a Bisexual - Voices matter: it pains us to admit it but all things being equal a good voice is an advantage. Note that voice concerns matter only when you’ve got your content, audio-visual, audience engagement and stagecraft in order. We can’t all be Morgan Freeman but we can all pace ourselves, speak clearly and deliberately and work on keeping our pitch a little low. Rightly or wrongly a voice that is pitched high can begin to grate on audiences.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-to-make-an-apology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653645102080-F0AJOXGCRAKI07MD2XRD/elton-john.jpg</image:loc>
      <image:title>Advice - How To Make An Apology - Elton John said it best – sorry seems to be the hardest word. Maybe that’s why so many CEOs and leaders fail to deliver an apology that makes the grade when the time comes to admit that they or their organisation have done something wrong.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653645204208-12AHWN0X3A6ZQYF78U10/flow-chart-ceo.jpg</image:loc>
      <image:title>Advice - How To Make An Apology - Take us to your leader: an apology must be delivered by the person in charge. Of course this means that leaders and CEOs may have to apologise for behaviour over which they realistically had no control. That’s why they get paid the big bucks. An apology delivered by a genuine leader of an organisation adds authenticity – and authenticity is key.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653645277995-NUE0NCVVR3S2IFO09XS4/asterisk.jpg</image:loc>
      <image:title>Advice - How To Make An Apology - No conditions apply: we all see attractive offers from retailers offering us a bargain accompanied with an asterisk indicating that conditions apply. Our hearts sink. Similarly your apology must be wholehearted and without condition. Resist the temptation to explain mitigating circumstances as it dilutes your apology.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653645359580-AT6ZKTPX0Z0FC4VXCVKS/cue-cards.jpg</image:loc>
      <image:title>Advice - How To Make An Apology - Script? Do you need a script when you are fighting with your beloved? Of course not. The words pour out of your mouth because you’re speaking – at least at that moment – from the heart. Similarly the CEO or leader making his apology should be able to make that apology with minimal reference to notes or script. Reading out an apology word-for-word from a piece of paper makes the apologist look weak. That’s the sort of thing people do on advice from their lawyers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653645581130-K85QZGUCNPP4Q0MADV44/cry-tammy.jpg</image:loc>
      <image:title>Advice - How To Make An Apology - Emotions: ideally your CEO’s apology will not look robotic. However don’t let your leader blubber her way through the episode. Cynical audiences will interpret this as the CEO being self-centred, self-pitying and “all about herself”.</image:title>
      <image:caption>Rinse &amp; Repeat: don’t think that an apology is a one-off. Repeat your apology to different audiences via different channels ad nauseam until people are sick of hearing it. By this time your CEO will certainly be sick of saying it. Now read our blog on crisis management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653645844715-4FAA3O2PW9NNZPVROVNK/fow6.jpg</image:loc>
      <image:title>Advice - How To Make An Apology - Sandra – I stand corrected.</image:title>
      <image:caption>Humbled. Corrected. Resilient.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/what-to-wear-on-stage-spoiler-alert-whatever-the-hell-you-want</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653644228001-97C7SA8Y0KN7FMOO3UVT/tasha.jpg</image:loc>
      <image:title>Advice - What to wear on stage. Spoiler alert: whatever the hell you want - At one point I showed them a TEDx talk to demonstrate several of the possibilities and variables of public speaking including storytelling, the importance of the opening minutes and the value or otherwise of taking on stage a prop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653643895332-18OHFPGM2D683T3HOY5D/fow6.jpg</image:loc>
      <image:title>Advice - What to wear on stage. Spoiler alert: whatever the hell you want - Offering myself as an example I explained to this neophyte that some audience members might be sub-conciously reassured to see a man walk on stage in a suit while the person next to them might be thinking: “Oh God. Not another man in a suit.”</image:title>
      <image:caption>Whatever it is, tIn another mood I may present myself to the public in jeans, red loafers, argyle socks, spotted shirt and linen jacket in the hope that I will fit the bill as a hip, free-thinking cultural creative. I know, of course, that 50% of the audience will simply respond to my styling with: “What a tosser.” Another quarter won’t notice what I wear. That’s showbiz.he way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653643973601-KSQVACNBOC8X1RFO9C65/cate-blanchette.jpg</image:loc>
      <image:title>Advice - What to wear on stage. Spoiler alert: whatever the hell you want - All things being equal, being attractive is a big fat help to your career. There have been studies to back up this claim. That said; you can be Cate Blanchet or Benicio del Toro and for a few minutes have the audience in the palm of your hand as a result of your supernatural good looks. However the impact of high cheekbones and husky foreign accents will quickly diminish if you do not deliver the goods.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653644072902-Y0KT8KEJ71AAYBEZYY91/tailor.jpg</image:loc>
      <image:title>Advice - What to wear on stage. Spoiler alert: whatever the hell you want - I do like the old one level up rule which for men in particular this is very simple. If you can get away with wearing a T-shirt level up to a collared T-shirt. If you can get away with a collared T-shirt level up to a short sleeve shirt. If you can get away with a short sleeve shirt opt for a long sleeved shirt etc.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653644136728-TCDHK23MX6JZ7BGDXJR3/lucy-perry.jpg</image:loc>
      <image:title>Advice - What to wear on stage. Spoiler alert: whatever the hell you want - The bigger issue and harsher truth that I kept from my opinionated student was that your dress sense will be a minor influence on how people respond to you. Far more significant is the influence one’s gender, age and ethnicity.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-to-fake-confidence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653632764348-YMXMBS0EOY1QZXVYQ37V/5440000583_f930a8fd47_z.jpg</image:loc>
      <image:title>Advice - How to Fake Confidence - It’s a good question as Western society highly values and respects confidence. Rightly or wrongly, confident people are considered credible, smart and worth obeying.</image:title>
      <image:caption>This is very bad news for people who lack confidence, are skewed towards introversion and genuinely feel nauseous at the thought of having the spotlight turned towards them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653632024949-8768XJXIRC8XR5VZ48C2/surf.jpg</image:loc>
      <image:title>Advice - How to Fake Confidence - Here’s the good news:</image:title>
      <image:caption>One of the great truths of public speaking is that audiences respond only to what they see and hear. They don’t know what you don’t tell them and they can’t hear the internal dialogue rattling through your brain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653632154190-FC0PEW9KRDCVVHOB1HOU/royal-guard.jpg</image:loc>
      <image:title>Advice - How to Fake Confidence - Confident speakers dress snappily. One of the easiest ways to boost your confidence is to feel that you are looking your best. In some instances that might be a conservative but well-groomed appearance for others it might entail some sartorial splendour. For goodness sake life is short – look sharp.</image:title>
      <image:caption>Confident people don’t fidget with their belongings, hair or PowerPoint presentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653632912690-KFEZEI5UVQEX58OPZZVB/woman-ice-cream.jpg</image:loc>
      <image:title>Advice - How to Fake Confidence - Confident people remain calm. They don’t crumble if they experience a small mistake such as a PowerPoint glitch or dropped speech notes. They simply move on. Happily, audiences are very forgiving. (Really.)</image:title>
      <image:caption>Confident people are engaged and present. Nervous people are unaware of their surroundings and are instead focused internally. Confident people are more externally focused and happy to ask others questions or solicit their opinions. Do not lurk in corners. Meet and greet, mix and mingle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653632474812-L1CW11AZXEQCZFLC0GP2/bible-highlight.jpg</image:loc>
      <image:title>Advice - How to Fake Confidence - Confident people do the work. I have a confession to make: I’m a very confident person. When I’m speaking, emceeing or training I’m doing what I like to do, what I’m good at and what I’ve done for a long time.</image:title>
      <image:caption>That said, each year I have about 8 gigs that challenge my confidence. The challenge might be a twist to the usual content, the audience or the client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653632576481-KFJM581NK0HLWJ369DIL/presentation-savvy-banner-2.jpg</image:loc>
      <image:title>Advice - How to Fake Confidence - Good luck. If my Presentation Savvy workshop can help you get in touch.</image:title>
      <image:caption>If you enjoyed this blog you’ll love my blog on personal branding and people skills. It’s written for people who cringe when they hear the phrase “personal branding”.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-i-got-28000-changeorgau-signatures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653626020223-FRSHZMD069JAD8I1OM3H/fed-square-wide-shot.jpg</image:loc>
      <image:title>Advice - How I got 28,000 change.org.au signatures - Late last year I angrily sat down and did something I’ve never done before – launch a Change.org.au petition. It aims to combat Apple’s Victorian government-approved plan to knock down a fair swathe of Federation Square to build a corporate megastore.</image:title>
      <image:caption>Public seem to love their public spaces to be kept public. Who knew?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653626139153-5XZ2IXWXYJSCTCOYA143/fed-28000.jpg</image:loc>
      <image:title>Advice - How I got 28,000 change.org.au signatures - It was exciting watching the tally climb. On TV, life is full of moments when well-intentioned but under-resourced folk gather around some computer monitor in hope.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-to-facilitate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653627173430-DED226IHKHOKNQ899QQW/stopwatch.jpg</image:loc>
      <image:title>Advice - How to Facilitate - Start and finish on time. It’s tempting to wait for stragglers but don’t. It sends a bad message to all concerned and is plain rude to those who have turned up. Starting late means that your speakers will be cut short, Q&amp;A time will be sacrificed or you’ll run over time. No option is OK.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653630535576-RXHVMSCCJF2F9378U7ER/Brettdehoedt.jpg</image:loc>
      <image:title>Advice - How to Facilitate - Encourage contributions from the floor: relay / repeat comments if they cannot be heard by everyone. Ensure contributors can be heard and seen. Attention quickly wanders if audiences can’t connect with speakers. Interpret and clarify comments made that might not be clear. Extract contributions form the audience in various ways.</image:title>
      <image:caption>Gains contributions in ways beyond speaking such as writing notes and having audience members have short one-to-one conversations. The facilitator or emcee should always be ready to ask the first question of the speaker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653630641184-W91L12BT92CE6Y2T0M0A/boring-studne-tgirl.jpg</image:loc>
      <image:title>Advice - How to Facilitate - Keep them awake: you need to inject energy so that the audience feels awake, engaged and included. I regularly ask audiences that have been sitting for too long to spend 60 seconds standing and stretching to reinvigorate.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/marketing-myth-exposed-sexy-is-nothing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653619341253-FA7O75HG7IYH7LH9XBDT/borat.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - “We don’t have the awareness we need. It’s not a ‘sexy’ cancer.”</image:title>
      <image:caption>That quote may be taken out of context or it may have just been a passing thought but the attitude is endemic. It’s convenient thinking, defeatist, demonstrably wrong and we want to tackle it to the ground right here. Nonprofit marketing is a fiercely competitive playing field – like every other kind of marketing. Every cause, every disease and every charity is fighting for hearts, minds and wallets. Nonprofit marketing is in no way a meritocracy. It’s showbiz – which is the opposite of science.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653619759585-JHT6D7R9IN0AAD2MNWFA/movember.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - Make it stand out</image:title>
      <image:caption>Prostate cancer and depression anybody?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653619858515-Q8TETS6PD1GRWKN5SWWY/world-vision-2.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - One of the great feats of social marketing is child sponsorship in which global charities convince Australians to donate on a monthly basis, to kids they’ve never met, in countries they’ll never visit. The kids often come from countries and cultures with which we feel little affinity yet we give millions a month, often while actively avoiding any contact with the beneficiaries. Remarkable.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653619975008-W0UW6AMLMDGUXVJG0XK8/copy-aa-good.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - You need to be emotional.</image:title>
      <image:caption>There’s nothing rational about emotions. Corporations make us feel passionate about their products and services. Queues form for the latest iPhone, football teams inspire violent support from superfans, people pay extra to wear the logos of the favoured tax-minimising global megabrands. Make people feel something. Animals Australia, PETA and the folks behind Anzac Day are masterful at this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653620357696-GJJ4IXRJ34N1421IDM9J/dr-karl.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - You need to have talent</image:title>
      <image:caption>Do you have spokespeople who can deliver an interesting interview or killer presentation? We’ve heard too many boring spokespeople recently, wasting precious opportunities. Dr Karl Kruszelnicki makes science sound sexy on a daily basis. Dr Tim Costello is one of Australia’s most-interviewed citizens. He’s authentic and outspoken. What’s that worth to World Vision? A. Whole. Lot. Get some training!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653622053808-JTRD47S7MLTM6HXE3APO/fred-hollows.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - You need to be simple.</image:title>
      <image:caption>People abhor complication. Fred Hollows Foundation restores sight for $25! Pretty simple ain’t it? (It probably ain’t quite that simple but who cares?) What a great value proposition. What’s yours?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653622355826-P3IIO03ZVLTULNR4TLSA/brain-cancer.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - Make it stand out</image:title>
      <image:caption>Who says brain cancer ain’t sexy? Not us.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653622408119-4E8248MWOUMPYF33R71E/lucy-p.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - Lucy is a rule breaker, ideas maker and communicator. She now uses her powers for speaking and writing about leadership, creative thinking and changing the world. Visit lucyperry.com.au</image:title>
      <image:caption>So Lucy, where does fistula in Africa rate on the sexy scale? Thanks to celebrities like Oprah and Natalie Imbruglia, obstetric fistula has received a lot of awareness in the last 10 years. But it really doesn’t matter which way you look at it, smashed up vaginas and incontinent women on the other side of the world is a tough story to tell. I would give it 2 out of 10 for broad appeal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653622594232-HQI5A3SLVPT2C5RYQ6HO/prolapse.jpg</image:loc>
      <image:title>Advice - Marketing Myth Exposed: Sexy is Nothing! - Make it stand out</image:title>
      <image:caption>Sexy is nothing. Prolapse is everything. For the moment anyhow.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/how-to-create-a-marketing-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653633857297-TQ8C7AUG650QHZV75TOD/notes-199x300.jpg</image:loc>
      <image:title>Advice - How To Create a Marketing Plan - However creating a marketing plan avoids constant second-guessing, reduces unexpected spikes in workload and can ensure that what needs the most marketing gets the most investment. So stop complaining and get on with it.</image:title>
      <image:caption>A good marketing plan should encapsulate everything that markets you or communicates about you to the world. This ranges from the obvious – direct mail, websites, email and social media – to the less obvious options including: events, webinars, eBooks, award ceremonies, lectures that you stage, expos at which you exhibit, conferences at which you present, media coverage you may seek, letterboxing and face-to-face marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653613507510-5TIINO1INXEXKW5C19FC/cfa.jpg</image:loc>
      <image:title>Advice - How To Create a Marketing Plan - We ran a marketing workshop for a large division of the Country Fire Authority which is Australia’s largest volunteer-based organisation. The CFA division was keen to recruit more women but we soon realised that there were few, if any, effective marketing options aimed at the target group..</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653616734541-2GQW9E3JZS78TZISYHHW/thoughts-3d.jpg</image:loc>
      <image:title>Advice - How To Create a Marketing Plan - 4. Create new marketing initiatives and kill the duds</image:title>
      <image:caption>Having considered your audiences and your marketing options you have some decisions to make. Are you going to jettison some marketing options that you are currently using? We hope so. Similarly, we hope you will take up some new options and target some new audiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653616847537-57AZ3BX12RRRGYPGGYWR/marketing-plan-image-1.jpg</image:loc>
      <image:title>Advice - How To Create a Marketing Plan - Scheduling in the little stuff:</image:title>
      <image:caption>The little stuff matters, if only to maximise the benefit of the big stuff.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653617238438-5I2AYVNL0VGNKGE3H05H/marketing-plan-sample.jpg</image:loc>
      <image:title>Advice - How To Create a Marketing Plan - Make it stand out</image:title>
      <image:caption>Looks like someone has a lot of work to do.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-advice/2019/3/11/zrmanja-falls-croatia-f3exm-46djj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-25</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/media-training-public-speaking-training-4m3hn-lzfc3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/media-training-public-speaking-training-4m3hn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/our-best-media-hit-for-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/media-training-public-speaking-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/group-therapy-4-october-2-2025-5tk68</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/a-new-milestone-for-hootville</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/networking-skills</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/all-smiles-at-australian-dental-council</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/group-therapy-4-october-2-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/a-conversation-about-values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/free-media-and-presentation-coaching-prrmj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/free-media-and-presentation-coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/free-presentation-and-media-training-melbourne-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-29</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/want-presentation-advice-on-instagram-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/new-in-2025-presentation-skills-on-tiktok</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/fresh-for-2025-new-presentation-skills-videos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/new-for-2025-presentation-savvy-via-zoom-open-to-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/25th-anniversary-gifts-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-22</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/digital-marketing-workshop-for-publicists-marketers-6m4nd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-01</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/marketing-agency-hootville-has-a-new-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-01</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/news/digital-marketing-workshop-for-publicists-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-13</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/a09568f4-bbd8-44e3-83c7-a31f00ea9a50/final3+%281%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1622981787676-MTEU2PUUJDIJLVZ3HRNB/brett+funnel.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/cd41ef3d-c984-4bcd-8c30-c5a121e5e6f4/charlesdeluvio-OWkXt1ikC5g-unsplash.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/d144fb5a-925c-45a4-88be-6091fdd1aeec/School+to+Work+Summit+22-2956.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/0064fc6c-74ef-4196-9b7a-68ce0bb2f3c4/hal-gatewood-weRQAu9TA-A-unsplash.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/cc97fcbb-c839-45fe-a5b3-3f8406d11a49/fringer-cat-hddmXlPaFGo-unsplash.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/fd305453-cf38-40c5-852d-c1bec3c8dd45/ross-sneddon-pmB6osSdj7k-unsplash.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/87206257-a2a7-4973-9a41-4ff9b9223c79/sustainability+logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/fd834019-24df-4e06-a39c-6aca6ad5321d/LAL-logo-1.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/4a8987fd-b296-4574-aa1d-23ee636827b5/climate+council.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/bd2123bf-c9c1-47f6-aed7-ffc7f0505500/ZZ9AyhAf_400x400.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/67dc31fb-bc87-4f1f-8552-6bed02fad7ff/wwf.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b0f86463-8f86-4b6a-904f-030f0274c20e/download+%286%29.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/fcf878bd-b0b5-418d-98c8-91626e3d11a3/CBA+Primary+Wordmark+sRGB%40500px+wide.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/e7bf1346-68a9-4f2b-96c7-d59951d803bd/hesta.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/86a3cf81-fe39-4b5e-b300-987b9c3585e8/allianz.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/72cf9e29-c0ef-4a42-9bdd-b6683f9d1276/orica-logo-737+small.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/afc5590e-cf2d-4f21-ad51-b78703ab5325/auspost-logo-780x600.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/7883b204-5562-4221-b210-6ec2691fe23f/jobs+vic+dept.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/4d680113-5e08-4916-bb81-16bf0146315e/download+%284%29.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/25563a03-43bc-4a4b-959e-c73cf1d9e297/Victorian+Department+of+Education.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/d56bf2c3-28dc-4bf1-a94c-53592d4aa703/victorialogo.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/a4bca1b2-254b-4845-9a7c-5a8a3edd9f9e/tennis+vic.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/3fc3fed3-1d46-4114-b49f-aad311a5f870/download+%285%29.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/86bb2f67-698d-40a3-9b05-c8fbedd4c1ac/Netball_Australia.svg.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/95945844-5c73-4fe0-b6b4-87ece2b6a4d4/bowls+australia.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f5115d95-ed86-4ba9-8b41-bb487627d505/vicsport.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/94ea43bc-c5e7-49ce-a986-e7b40f912ad6/logo-gymnastics-victoria-e1466043532595.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/ac35c725-b1ce-4a61-8b2e-5d928ab4ae86/Townsville-City-Council-Logo.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/d638cafb-c997-4df6-8c9d-ea8d24c172fe/City+of+Dandenong.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/28d3b8b8-e06c-4d96-aee1-5da84c505933/City+of+Port+Phillip.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f53b1f64-887e-433d-8435-8411c8c47be4/222.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/a40d8f99-cb9f-4687-8082-a91853eaf8cd/download+%281%29.jfif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/2a240b5c-d8c1-4cfc-a7f6-e6ed8b1de243/smith.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/370756c8-3df2-43fb-8139-e469b25c3a59/oxfam+logo.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/27db0177-490c-436c-ab23-502858226829/Berry+Street.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/e4084d18-d45c-44a6-9092-2cf1e343cadf/ymca.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/91a080b6-8678-4506-9e46-0d24da957338/chp-logo.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/535c7843-a357-4307-a4cc-649410b1c10f/murray+phn.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/84827788-c4f8-44eb-a15f-230eb13cbd64/phn-gippsland-event.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/83db5036-b31e-4a87-91af-5471d090fb1b/Heart+Foundation.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f22b6501-6f84-4596-9306-1ef8ce4f360a/parkins.jfif</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/725dbc32-a915-4bb7-8c34-be3d9f4592e3/Monash+Health.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f174a9cc-73e2-4beb-b592-fce273af1ede/Cochrane+Australia.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/4835f945-d6a1-44bc-b897-8fbb033ee32d/Plan.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/e81cb000-48bc-4f50-abed-0e32ceba3133/Australian-aid-logo.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/9661f781-4263-4473-a0be-3e97f5e4cdc7/download+%282%29.jfif</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/13987f3e-8c2c-45bf-bb9b-109f8bb46840/fWGu37-t_400x400.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/93a391a7-5717-4dbf-9bb3-1882c23f13ab/ahmrc+small.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/c4b1c217-5374-4432-8e7e-0d9f11415cd7/sewf+2.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/4a122dfe-f810-4f58-9cb8-c43185ecfe3f/logo-antar-2.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/ed2f3ab3-208f-429f-b3cb-836bfbc240dd/Optomitrists+Victoria.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/efb6b830-d0fe-48a4-be89-b1360e4df0a7/dea.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f377042d-0448-4ff7-af9b-75ede010687a/Financial+Ombudsman+Service+Australia.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/7c01b34f-b02c-4435-bf66-7e773fce64ef/crest.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/0618ac4b-f63e-4978-82c1-45783ba63f38/racgp-logo-e1450327360111.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/ee5a80ff-e452-4d72-87fe-8022baa3608f/FPANZ-logo.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/432d07a5-7c6e-4149-82af-3cf13261b75f/4caspa.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/23875849-f7f5-49b9-b473-3bfa97fa0634/LASA-LOGO-1024x357-1.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/7d112c20-563b-4d2c-887f-24230a52677c/download+%287%29.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/2453c61f-2438-4a42-b06e-270e123d1392/ba0cc911.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/3fea838e-475d-4be1-91f8-378b4991585c/CFA.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/9c3ffda5-74fb-4876-bc68-91441dc06a3d/give+red.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/8622e51d-c8e1-493d-9624-5043995e9591/Logo+-+Our+City+Our+Square+-+colours+bright+on+white+square.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/a1853c4c-e7c3-4f55-8633-b29f516e274c/23012014Brett063.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/about-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/36df0a5c-60f6-4e34-b059-8c48335fd55c/abba.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>Two men on stage at a conference, one speaking into a microphone, the other standing by a lectern. A large screen behind them displays a headline opposing the Australian political figure, Abba.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/6e5cbaf1-f50a-46be-ac4f-5998fdc03342/THW+Thumbnail+A+Murderer+Apologizes.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Close-up of a man with a beard looking downward on a red and white background with the text "A MURDERER APOLOGIZES".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/73e87d28-feb8-49fa-89ae-7cd92254b8f3/abc24.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>Television news interview with a female news anchor on the left side and a male interviewee on the right side, with cityscape backgrounds labeled 'Studio' and 'Melbourne' at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/c175eddb-edfd-4427-82b0-b79d230e7e6f/brett+auction+fire+2.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>A man in a pinstripe suit holding a colorful hoverboard with a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/8b28cf2d-137e-45d0-83ee-81a190e82bc3/ol1.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>A man in a dark suit and tie standing next to a person dressed in a large, red, cartoon-like strawberry costume with big eyes, a smiling mouth, and white gloves. They are outdoors with trees and a building in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/38b0228f-26bc-4aaa-8f76-8febfe49e8e0/videos.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>A screenshot of a YouTube channel displaying video thumbnails related to media training, public speaking, and marketing workshops, with titles and view counts for each video.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/a9678091-74cf-40fb-a3fc-50b8fb5a881b/fow3.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>A man in a gray suit is standing on a stage with large purple and white letters spelling "PEOPLE PLACE TECHNOLOGY." He is raising his right hand while holding a microphone in his left hand. Behind him, there is a large screen displaying a slide with a man raising his hand, and blue curtains with small lights decorate the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/67e95d3e-0228-48cb-9172-ff10e23cfff0/fed+b5.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>Crowd gathered outside a modern, architecturally unique building with a geometric façade and large glass windows during evening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/415f32f6-ad51-49ac-ba70-2deecd69e9cd/2012-09-02+11+34+01.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A man standing in front of a classroom, giving a presentation titled 'Homelessness has a female face,' with students sitting and listening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f385db2d-9590-4c9e-88c2-f7ff844e8afd/fed+sq+team.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Group of seven people standing together at the Victorian Architecture Awards 2020, holding a Bates Smart Award for Architecture in Media (Advocacy Award), in front of a geometric-patterned wall with event and award logos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/905ae1e4-cd40-4dc3-9cf1-e2d0b6df8416/fed+brett+launch.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>A man in a black suit reports news in front of a crowd holding protest signs that read 'Fed Square NOT Apple Square'. The crowd includes people of various ages, some wearing sunglasses, standing outside a modern building with geometric architecture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/05afce6e-dad7-4b3f-8951-b632676dc5b8/1085.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>View of a glass window with the orange logo and text 'hotvillage' reflected on the blinds behind it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f425fda5-eda7-4e4a-b549-8492d7e03818/Speak_Savvy_3D_Cover_big.png</image:loc>
      <image:title>About</image:title>
      <image:caption>A book titled 'Speak Savvy' with an orange cover, instructing to stop public speaking and start public presenting, featuring a white megaphone icon and a tagline about communication for good</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/de702fdc-8a91-4339-865c-b7be8db8de58/collage2+try.jpg</image:loc>
      <image:title>About - Some marketers launch fragrances, schmooze clients &amp; tout Instagram as a ‘strategy’. Not Hootville Communications.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653626871439-H1AGHP359BQBH9AB3J0P/Brettdehoedt.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/0bf51626-10db-4f11-a1cd-74eb045d0f05/web+4+rhed.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Website homepage for RhED, an organization providing information and resources about the Victorian sex industry. The page features a collage of images including people, a wheelchair, and various scenes. The text overlay reads, "Information and resources for the Victorian sex industry." Navigation links include About Us, Contact, News, and a red link to request a RhED worker to get in touch. Buttons at the bottom are labeled "For Sex Workers," "For Sex Industry," and "For Everyone Else."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/3f73f6a3-c8fd-4632-b453-98ae019908ba/web+link.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Link Community Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/716f11e3-80b8-466e-b55c-f0208fcb149f/caspa+3.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Website developer for age care</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/e052c5bd-3ccd-481e-ac4a-6ff50d0af08f/gphn+2023.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Gippsland PHN website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/workshops-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/workshops-training-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/workshops-training-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/workshops-training-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/workshops-training-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/d46588eb-f49a-49f1-903b-5e04a8ce8835/tyler-callahan-pcGLNRCICnA-unsplash+%281%29.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653574474380-UNEGVYJP2B0VPW5LU7AM/firmbee-com-31OdWLEQ-78-unsplash.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/8b446234-98b4-4fb7-b1b3-2484bcf17bad/brands-people-Ax8IA8GAjVg-unsplash.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b2c6f902-e1de-469d-bf00-0d0f7bf3821f/pexels-redrecords-%C2%A9%EF%B8%8F-2872418.jpg</image:loc>
      <image:title>Workshops</image:title>
      <image:caption>Media training information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b3d632ef-b248-409c-bc08-72763d5a8b6e/Australia-1.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/f36cb76f-b9df-4e96-aa5b-be1228d34cb0/luca-onniboni-4v9Kk01mEbY-unsplash+%282%29.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/conferences</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/2f15240b-49b0-4ff1-91b5-afd033d654f2/linkedin-sales-solutions-VtKoSy_XzNU-unsplash.jpg</image:loc>
      <image:title>Conferences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1689856047609-D7AERKIEAWDXBP4ZTLIF/image-asset.jpeg</image:loc>
      <image:title>Conferences</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/digital-savvy-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b699eb97-6725-47ea-99a8-d9666c71ea90/adem-ay-Tk9m_HP4rgQ-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/a2682e4c-3e94-499d-b023-1fe563c9e14f/walls-io-sckgeg8lNMY-unsplash.jpg</image:loc>
      <image:title>Digital Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1653574474380-UNEGVYJP2B0VPW5LU7AM/firmbee-com-31OdWLEQ-78-unsplash.jpg</image:loc>
      <image:title>Digital Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/8b446234-98b4-4fb7-b1b3-2484bcf17bad/brands-people-Ax8IA8GAjVg-unsplash.jpg</image:loc>
      <image:title>Digital Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b488f06a-6e11-43b4-9a89-91a10ca57aa6/redd-francisco-5U_28ojjgms-unsplash.jpg</image:loc>
      <image:title>Digital Savvy workshop</image:title>
      <image:caption>Media training information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/62f28b4c-d253-4f18-aedb-ca9c04f41918/ootville+grab.jpg</image:loc>
      <image:title>Digital Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/ace97b21-940e-4be4-beb3-b93f6255e2ff/xuan-nguyen-jAke8NofTtE-unsplash.jpg</image:loc>
      <image:title>Digital Savvy workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/marketing-savvy-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Marketing Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Marketing Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Marketing Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/4585146f-b64c-49ac-b775-0cab61e72687/oleg-laptev-QRKJwE6yfJo-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b488f06a-6e11-43b4-9a89-91a10ca57aa6/redd-francisco-5U_28ojjgms-unsplash.jpg</image:loc>
      <image:title>Marketing Savvy workshop</image:title>
      <image:caption>Media training information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/62f28b4c-d253-4f18-aedb-ca9c04f41918/ootville+grab.jpg</image:loc>
      <image:title>Marketing Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/ace97b21-940e-4be4-beb3-b93f6255e2ff/xuan-nguyen-jAke8NofTtE-unsplash.jpg</image:loc>
      <image:title>Marketing Savvy workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/media-savvy-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/1758172570738-799FWQLTCBWQFJ8TP1CS/unsplash-image-56XYfmP-NGs.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b488f06a-6e11-43b4-9a89-91a10ca57aa6/redd-francisco-5U_28ojjgms-unsplash.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
      <image:caption>Media training information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/73e87d28-feb8-49fa-89ae-7cd92254b8f3/abc24.JPG</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/ace97b21-940e-4be4-beb3-b93f6255e2ff/xuan-nguyen-jAke8NofTtE-unsplash.jpg</image:loc>
      <image:title>Media Savvy workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/content-savvy-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Content Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Content Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Content Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Content Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Content Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/604a04f5-b88f-4223-baa9-2939d49b77e8/luca-bravo-K-HMCiChjag-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/b488f06a-6e11-43b4-9a89-91a10ca57aa6/redd-francisco-5U_28ojjgms-unsplash.jpg</image:loc>
      <image:title>Content Savvy workshop</image:title>
      <image:caption>Media training information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/73e87d28-feb8-49fa-89ae-7cd92254b8f3/abc24.JPG</image:loc>
      <image:title>Content Savvy workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fe12eb425e218a2daa8c1/ace97b21-940e-4be4-beb3-b93f6255e2ff/xuan-nguyen-jAke8NofTtE-unsplash.jpg</image:loc>
      <image:title>Content Savvy workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/get-started</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
  </url>
  <url>
    <loc>https://hootville.com.au/get-started/p/relationship-with-youothers-xx7h2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg</image:loc>
      <image:title>Get Started - Relationship with You+Others</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/get-started/p/relationship-with-others-26dwe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg</image:loc>
      <image:title>Get Started - Relationship with Others</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://hootville.com.au/get-started/p/relationship-with-you-26zle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg</image:loc>
      <image:title>Get Started - Relationship with You</image:title>
    </image:image>
  </url>
</urlset>

